QR Codes for Marketing & Advertising
Connect print and digital marketing with QR codes. Drive traffic from physical touchpoints to your digital campaigns.
Print Advertising
Add QR codes to magazine ads, newspaper inserts, and direct mail pieces. Readers scan to visit a landing page, watch a video, or claim an offer — bridging the gap between print and digital.
Use UTM parameters in your URLs to track which print placements drive the most conversions.
Billboards & Out-of-Home
QR codes on billboards work best at eye level and in locations where people are stationary (bus stops, subway stations, elevators). Keep the URL short and the QR code large — at least 12 inches for outdoor placement.
Flyers & Brochures
Every flyer should have a QR code. It transforms a one-way piece of paper into an interactive touchpoint. Link to a video demo, booking page, portfolio, or social media profile.
Social Media Integration
Create QR codes that link to your Instagram, Twitter, YouTube, or WhatsApp. Include them on packaging, business cards, and event materials to grow your social following from offline interactions.
Recommended QR Types
Frequently Asked Questions
Do people actually scan QR codes on ads?
Yes. QR code scans have grown significantly since 2020. The key is providing clear value — a discount, exclusive content, or useful information — not just a link to your homepage.
How do I track QR code scans?
Use UTM parameters on your URLs (e.g., ?utm_source=flyer&utm_campaign=spring) to track scans in Google Analytics. Dynamic QR codes also provide built-in scan analytics.